Tackling an Ageing and Falling Club Membership Part 1

The problem

Most Clubs and Associations have in common an aging and falling membership. It is often difficult to fill leadership positions. Surveys of members will often show that they consider this to be the most important issue that their club leadership should tackle.

How do we tackle this problem? Can we use  web 2.0 technologies to help us? What could work?

An common goal of all clubs and associations is to recruit more, and preferably younger, members and then to retain them. Try to share the load better so that a few dedicated members don’t do all the work and burn out.

Older members might be tempted to send out an email or even a letter to existing members and ask them to approach prospective members. These can be expensive and ineffective with poor response rates.

Web 2.0 technologies involve interaction and are very familiar to  young people, with well known examples being FaceBook, YouTube, Flickr, Twitter. They offer the opportunity to interact with potential members who have never thought of joining a walking club and by the nature of the marketing technique, represent the target audience we need most.

All clubs need to spend some time marketing themselves using web 2.0 technologies.

Other articles in the series:

Creative Commons License
This article by Bush Walker is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

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