Why should Clubs use web 2.0 technologies?
The key advantage of using web 2.0 technologies (social networking sites, blogs, wikis) is that they are interactive, with members communicating directly with each other, often in real-time.
Does your Club funnel communications via your club office bearers or web master, who can sometimes inadvertently act as filter or even worse as a censor? Filters can often slow down communications and act as a disincentive to be involved in Club business.
Members using web 2.0 feel ownership of their communications. They feel empowered. Web 2.0 content is member generated and ideas are shared before being informally reviewed by others via the comments below each post. No longer is the Committee the sole custodian of the “club wisdom”.
Younger club members are likely to feel more at home in an organisation where a hierarchical structure does not inhibit their communication with each other. Before joining, they can immerse themselves in the club culture via the club’s website and decide whether they will feel at home and welcome.
Other articles in this series:
Useful Web 2.0 technologies
This article by Bush Walker is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.