Social media are familiar to everyone and can help your Club collaborate, share, welcome, energise, update, compete, promote, plan, collate, produce, discuss, record, and present, using well known web 2.0 interactive tools such as Twitter, blogs, Skype, IM, YouTube, Flickr, Facebook, wikis and forums.
Web 2.0 tools can help you collaborate with other Club members to develop new resources, share the work load, make new members feel welcome, update guides and policies, run competitions, promote your Club to the public, plan events, collate, edit and distribute digital newsletters, promote discussion, and record events, skills and presentations.
Your members are probably already talking about your Club using social media. There are tools available to check what your target audience are saying about you: Google Alerts, Twitter Search, Technorati are but a few.
What are they saying? Is it positive or negative or simply non-existent? Do they have misconceptions? Do you want to capitalise on the opportunities available to promote your Club to new members?
The first step to grow your Club is to devise a social media plan, keeping in mind your goals and probably limited resources.
Some questions to be answered:
- What are you trying to achieve?
- What do you want to change?
- Who is your target audience?
- What sort of relationships would you like to form?
- How would you like to change your relationship with your target audience?
- What resources (time, people, money) are available to implement your plan and maintain it?
- What have you already tried and how successful was it?
- How do you intend to promote the changes?
- How will you know if it is working?
NB It is critical that everyone in your Club hierarchy is supportive and part of the development of this plan.
Some of the ideas here have been adapted from the Museum 2.0 How to develop a small scale social media plan and the Museum Social Media Strategic Planning Worksheet
This article by Bush Walker is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.