Once you have a social media plan to grow your bushwalking Club membership you may be wanting some ideas to help you implement it. Here are a few social media websites to help you get your message out to prospective members.
This website allows you to send short text messages (tweets) to other users. As mentioned in an earlier post, it is a good idea to monitor what others are saying about you and other local bushwalking clubs so you can modify your focus if needed. Including the ability to “tweet” directly from your website allows visitors to tell others about your website and creates a snow ball effect. Tweets can attract traffic to your website and may appear in search engines.
A club Facebook page is a great way to promote your “brand” and allow “friends” to send messages and post news to your “wall”. Many bushwalking Clubs already have a FB presence and if you were really keen you could place an advert. You can add share buttons to your website to allow visitors to promote your web page via FB
This is an ideal place to post photos and video from Club walks, which can then be used to promote your website, via links. They can be made publicly available or if you want kept private for only Club members. Flickr has limited value as a direct promotional tool but does help your Google ranking.
PS You could use the comments and ranking facility built into the site to administer your Club photo competitions.
YouTube is a video sharing website to which you can upload small video clips taken by your member’s smartphones or cameras. What better way is there to show what a fun Club you have than to post clips from bushwalks and other activities? Links in the video description can very effectively link back to your website. Videos rank highly in search engines.
digg is a social news site where you can place items, of news value to the bushwalking community, which can then be linked by other bushwalking sites and blogs. News items rate highly in search engines and can lift your prominence quickly if widely distributed.
StumbleUpon and Reddit
These are social news sites where web pages can be shared and found by potential new members.
This is a social bookmarking site where you can share your bookmarks which might be of interest to other bushwalkers, instead of hiding them away in your website. If your bookmark list is comprehensive and has lots of keywords to help searching, you may attract lots of visitors. Have a link from your home page to your Club’s bookmarks on delicious.
For example: oz.bushwalkingskills bookmarks
Acknowledgement: Some of the descriptions were developed from The CMO’s Guide to the Social Landscape (2011) pdf
This article by Bush Walker is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.